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Scan Away Hunger Runs November through December at Participating London Locations
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By Connie Spuria, Communications/PR Manager, Mission Services of London

I have long since abandoned my childhood notion that skipping breakfast does not matter – I know that it does. On days when I am trying to have a productive morning completely on empty, my stomach becomes a telemarketer, growling like persistent phone rings. Often I dismiss it, like putting a call on mute. Sooner or later I go buy something because I know I can. If I was not able to afford food, I have a personal support network that I could rely on for help. For those who have neither of these options, they often rely on social services. In our city, Mission Services of London (MSL) is one.

When I started at MSL three years ago, in the first month I helped serve a dinner at the Men’s Mission. I remember the meal – it was rice with meat and vegetables. The line of men coming through the kitchen with their trays seemed endless to me. I was told that it was a relatively small group compared to other days. Standing on my feet running the dishes through the washer also seemed endless, and was tiring. I was happy to do it though, because it meant that people could eat with dignity. I did not know what brought those men to the shelter that day. It was none of my business why. Being hungry is universal; it is something we can all relate to on some level even if we do not stay hungry.

On October 27th, MSL kicked-off our Scan Away Hunger™ Campaign with participation from the London Lightning, FM 96, representatives from our five branches, as well as the City of London. For the 22nd time, this campaign will raise funds for meals at Mission Services in three of our branches. We have a campaign goal of $110,000 this year, equating to approximately 35,000 meals. We serve about 200,000 meals per year. “This annual fundraiser is another example of our community coming together to care for its neighbours, says Peter Rozeluk, Executive Director. “Providing meals is one way Mission Services begins building relationships, which may lead to client acceptance of other services.”

Scan Away Hunger™ runs at participating locations, November through December. Shoppers simply add $3.11 (or multiples) to their bill. The amount of $3.11 represents the average cost of a meal at Missions Services. The London Lightning organization is contributing 500 ‘buy one get one’ game admission golden tickets placed randomly in Scan Away Hunger™ grocery bags (distributed among all locations while quantities last). We thank all of our donors and supporters.